Georgie Altman is a Senior Planner at VCCP leading on the strategy output for some of the agency’s biggest accounts including easyJet and O2. In her role Georgie works across some of her clients’ most challenging and exciting strategic issues. Working closely with her creative and account management colleagues she has launched new products and propositions, defined new audience opportunities and targeting strategies, delivered comms plans, numerous integrated campaigns, and brand positionings, launches and re-launches. After studying Modern History at The University of Oxford Georgie started her career as a graduate trainee at the ailing British fashion brand Jaeger. In her role she assisted management and the then new owners, Better Captial, in outlining and executing projects across the business to aid its turnaround strategy. This included an ecommerce redesign project, consumer research and analysis, store turnarounds, and a brand redesign and re-launch.
After this she moved to The Hut Group, Europe’s fastest growing ecommerce business, with the ambition of broadening her commercial and digital knowledge. Here she was responsible for launching and integrating womenswear, beauty, on the Group’s flagship website, thehut.com, during its transformation from a gaming website to a multi-category lifestyle site. As part of this role she oversaw a team of marketeers, website traders and product buyers, as well as managed the website’s P&L, its year-on-year growth targets, marketing strategy and supplier relationships.
Out of work Georgie loves being outdoors and playing netball and tennis. She also enjoys travelling to new places, cooking, and reading as many books as she can.