Harry was previously at Channel 4 as their Group Marketing Manager for Comedy, Entertainment, E4 & Social Media (joined September 2015). Previous to this Harry was with Paddy Power where from July 2013 he held the unique title of Mischief Champion. He was responsible for the brand’s controversial campaigns. These campaigns hijacked the news agenda around big betting events and help to define and differentiate the brand. Each campaign was a well-integrated mixture of editorial, social media, PR and more traditional paid for media. Examples of his work include…
1) Getting Professor Hawking to make World Cup predictions using complicated formulae.
2) Setting Twitter alight by pretending to cut C’MON ENGLAND into the Amazon Rainforest before the World Cup in Brazil.
3) Getting arch-Eurosceptic Nigel Farage to encourage people to get behind Team Europe at the Ryder Cup in a bizarre mock party political broadcast.
Prior to Paddy Power, Harry led the Thomson and William Hill accounts at Beattie McGuinness Bungay where he was for two years. He started his marketing career at Leo Burnett where he worked mainly on P&G brands Daz and Fairy Non Bio as well as McDonald’s. He was involved in McDonald’s rejuvenation from pariah following big blows to the business like Super Size Me, to being one of Britain’s favourite brands with five consecutive years of record sales.
