Haseeb has recently joined Nestle (February 2014) as their Business Unit Director for Chocolate & Confectionary. Previous to this he was the Marketing Manager for the Unilever Dressings UK & Ireland business where he leads the brand building activities for Hellmann’s, Colman’s and Maille and is responsible for the business strategy, brand equity, and P&L. His recent launch of Hellmann’s Flavoured Mayo has won the prestigious Unilever Global Category Award for significant value share growth & the DBA ‘Design Effectiveness Award’. Some of his previous marketing campaigns have been also recognized in Ad-watch and Guinness World Records.
Prior to this role Haseeb has worked in brand management on several other global brands like Bertolli, I can’t believe it’s not Butter, Lifebuoy, and Lipton along with a stint in global marketing excellence looking after Brand Stewardship and Best Practice Marketing. Haseeb started his career with Unilever Pakistan in the Management Trainee programme after an MBA (Marketing) from IBA Karachi from where he graduated as a double marketing gold medallist.