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Holly Oades – Customer Director, EAT – The Real Food Company

Holly is currently heading up the new marketing function at EAT. and refreshing the brand through evolution of the brand philosophy and story. She is responsible for leading a team to develop and implement the brand planning, activation and comms strategy.

Prior to this she worked at Sainsbury’s for 6 years, starting her career in buying before moving up and into brand planning roles for Sainsbury’s sub brands. She worked on several innovation and strategy projects including the relaunch of Sainsbury’s core own label range worth £6.8bn. It won the Grocer Gold Award for Own Label range of the Year in 2012.

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