Hugh is the Co-Founder of Ugly Drinks. Ugly Drinks launched in early-2016 and is set to disrupt the UK’s soft drink industry. Ugly believe UK consumers are sweet enough already and drinking too much sugar and too much sweetener. Ugly is an 100% natural fruit infused sparkling water with no sugar, no sweetener and no artificial ingredients. Since launching in early 2016 the brand is now listed with Selfridges, Whole Foods Market, Vital Ingredient, As Nature Intended, Planet Organic and over 300 independent stockists (as of April 2016).
At Ugly, alongside his other roles, Hugh leads all of the brands marketing activity from trade and below the line activity to creative, packaging and tone of voice online.
Prior to launching Ugly Drinks, Hugh led the UK marketing efforts for Vita Coco Coconut Water for 3 years from a very early stage to its position as the fastest growing non-alcoholic soft drink in the UK. He started his career