Jessica Haigh – MD Hong Kong, Cedar Communications

Jess is currently MD at award winning content marketing agency, Cedar, where she runs arguably one of the UK’s largest content accounts, for retail giant Tesco. Here, she is responsible for developing and delivering insight-driven content strategies within Tesco’s enviable multi-channel portfolio, with a particular focus on customer-first, always-on content designed to shift brand perception. As part of her role, Jess leads a team of 60 talented fellow content experts, who share her passion for brand communications and connecting with Tesco’s customers in the most helpful way possible.

Jess invests a lot of time building excellent relationships and trust with her clients, and this dedication was cemented when she won perhaps the least glamorous but most meaningful award of her career – ‘Account Lead of the year’ at Tesco’s procurement conference in 2016. Alongside her client responsibilities, Jess is also accountable for all the behind-the-scenes aspects of running such a large account – including budget management, team structure and organisation, encouraging efficiencies and best practice, and, needless to say, driving organic and new business growth.

Before joining Cedar, Jess spent 3 and half years at content agency, Seven, on the Sainsbury’s account – where she learnt everything there is to know about early life nutrition whilst running their baby and toddler club, Little Ones. Outside of work, Jess can currently be found hiking up hills across the south-east as she trains for the National Three Peaks Challenge to raise money for The Alzheimer’s Society. It’s helpful that Cedar is on the 7th floor!