Kate is Marketing Director at House of Fraser (HoF), having joined the business as part of the turnaround team in 2018.
Directly before HoF Kate was Head of Marketing at Snatch Inc., an AR based gaming app and marketing platform, where she was responsible for the marketing strategy across B2B and B2C categories.
Kate started her career at AMV BBDO, working her way up from graduate trainee to Deputy Head of Account Management, where she was responsible for a department of 130 people. During her time at AMV BBDO Kate worked on the development and execution of communications strategy for a variety of clients including Sainsbury’s, Heinz, Mars, PepsiCo, Camelot, Footlocker, The Metropolitan Police Service and Dixons Carphone. Highlights included the highly awarded Currys PC World ‘Spare the act’ Christmas campaign, Sainsbury’s ‘Feed your family for a fiver’ and numerous behaviour change campaigns for The Met Police tackling issues ranging from knife crime to terrorism.
