Katie was previously the Campaign Marketing Manager working for Gumtree on the eBay Classifieds Group, joining in May 2015. Previous to this she was Marketing Manager for Yo!Sushi. She was recently voted the UK’s favourite, most trusted and coolest restaurant brand, Katie has helped manage YO! Sushi through an important transition into broadcast advertising, high profile PR activity and highly effective digital marketing. Working in the fast-moving casual dining sector has given Katie a unique insight into brand reinvention. Her work at YO! Sushi has re-focused the organisation on NPD – both in terms of food and experience.
Katie has been at the forefront of the brand’s entry into multi-media advertising working on key high profile partnerships – with 20th Century FOX and Warner Bros, highly innovative TV-led social amplification strategy – working alongside C4, ITV and Sky, quirky PR and in-house management of social media. Gaining recognition far beyond the restaurant and marketing sectors.
Katie has a direct, energetic approach that is focused on building brands and delivering business results.