Kyrsten Halley, Head of Brand Ryvita – Associated British Foods

Kyrsten has recently been promoted to Head of Brand – Ryvita. Prior to this she headed up the brand team at Jordans Cereals in her current role as Marketing Manager, working as part of the wider Marketing team at the Jordans, Dorset & Ryvita Company, a part of Associated British Foods. In her current role she is responsible for all elements of the Jordans brand and has recently delivered a strategy getting to the heart of what makes the Jordans brand great and amongst other activities developing a brave new comms campaign set to test the boundaries of cereals advertising (no plastic toys here). Watch this space…

During her time at the Jordans, Dorset & Ryvita Company, Kyrsten has worked across both the Ryvita and Jordans brands delivering clear & impactful brand strategies and activity that has put the consumer at the very heart of the brands & delivered consistent growth, ahead of the categories they feature in.

Previous to joining the Jordans, Dorset & Ryvita Company, Kyrsten has worked in branded roles within a number of entrepreneurial SME’s spanning everything from stationery to telecoms, but always with an interesting challenge to build something great.

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