Laila is currently the Senior Digital & Innovation Strategist with Monitor Deloitte Digital. Prior to this she was the CMO for Raising IT, joining in October 2014. Previous to this she was the Head of Digital Engagement at UNICEF UK. She is responsible for driving UNICEF UK’s digital engagement strategy and playing a critical role in transforming the whole organisation to become digital first.
Prior to this she has worked at the MS Society, Action on Hearing Loss, and British Heart Foundation. This has given her over ten years of experience in digital across disciplines and goals; marketing, technology, content and social media – income generation, awareness, service delivery and advocacy.
In her free time she’s part of the Twestival Global social and community team, London organiser and Global team member @barcampnfp, and member of a Horniman Museum Engagement Advisory group. Previous to this she was also a charity trustee for a youth music education charity in East London.