Laura is Marketing and Fundraising Director at Worldwide Cancer Research, a small charity funding bold research around the world that starts new cures for cancer. For the last three years, Laura has led on a transformational change programme for the charity, including a complete overhaul of the charity’s brand awareness and individual fundraising functions, including a rebrand, repositioning and a new supporter acquisition strategy. Since the charity’s relaunch in November 2019, brand awareness has increased by 21% in Scotland through targeted media relations and content strategies, with a significant acquisition programme poised for commencement in late 2020.
Prior to this, Laura oversaw the growth of the Admissions and Marketing function at St Aloysius’ College, a catholic independent school in Glasgow. Building the brand around the College’s iconic green blazer as a statement of pupil and parental aspiration, achieving over-subscription for Kindergarten and an increase in senior school applications. Working closely with the development team, Laura also oversaw the development of the College’s first capital appeal for a new multi-million-pound on-site sports facility. Before taking up her role at St Aloysius’ College, Laura cut her teeth in education PR at Washington and Edinburgh-based agency, Halogen Communications.
Laura started her career in journalism, firstly as sports editor in local press, before moving into golf writing at Scotland’s no.1 golf magazine, Bunkered, where she interviewed major champions and Ryder Cup winners, as well as supporting the advertorial team.
A sports fanatic – particularly golf, tennis and football – Laura can regularly be found walking the links of the Old Course in St Andrews. She is creative at heart, with many interests, from interior design and fashion, to her first loves – writing and reading. She is a fan of a city break and can usually be found planning her next adventure around the sporting calendar.