Liz is currently working for the BBC as their Head of Marketing for Entertainment, joining in June 2015. Previous to this Liz was with ASOS, brought into the marketing team specifically to help refine the Womenswear brand, proposition, structure and comms. Day to day she collaborates with an in-house team and a select group of agencies to develop strategy and deliver integrated campaigns, spanning a range of disciplines, including: social media, content marketing, brand awareness, mobile, direct & digital marketing, ecrm, PR and advocacy.
Previous to this, Liz was Account Director at Fallon. Her three years at Fallon saw her working on a diverse portfolio of brands such as Nokia, Cadbury Spots v Stripes, TNCC, Maynards, Velvet & Cushelle and Asda. Prior to Fallon, Liz was Account Manager at Ogilvy London. She started out working on projects for Motorola, Kraft and Coca Cola. Liz started as a 360 Graduate.