At Facebook, Louise is responsible for the Nordic business marketing strategy and execution. She is based in Stockholm, where Facebook has their Nordic office, and from here she is looking after four very diverse markets. Her main focus is to lead the creation of local marketing communications for all Facebook marketing solutions across their large agency and advertiser audiences.
The reach and engagement on Facebook makes it a marketing platform that enables brands to achieve personalized marketing at scale. This is the reason Louise decided to join Facebook 4 years ago – she truly believes that people based marketing is a game changer and wanted to be in the centre of that development.
Louise is also driving Facebook’s regional product launches, which in the past year has included the massive rise of video and the launch of advertising on Instagram. Today her role entails partnering closely with internal and external stakeholders, counterparts and partners to ensure cohesion and scalability for messaging, campaigns and launches.
Prior to her current role, Louise worked at Facebook as Client Partner, where she did strategic business consulting for large Danish brands like Momondo, Maersk, Jysk and Hummel. Louise is passionate about digital advertising solutions and has worked with digital marketing since 2009, first at Copenhagen Business School’s International Marketing Department and later as an Online Marketing Manager at Groupon.She holds Bachelor of Arts in Business English and Intercultural Marketing and has studied E-business at the IT University of Copenhagen at Masters level.