Louise is an experienced, outcome-driven Marketing leader. In her current role, she identifies growth opportunities to help Britvic fulfil its ambition to become the world’s most dynamic, creative and admired soft drinks company in the world. Louise is responsible for setting Britvic’s strategic direction in the Water Plus category, launching new brands, leveraging existing ones including Robinson’s and Drench and creating multi-market innovation pipelines to access untapped, profitable growth spaces.
Louise’s highest profile achievement to date is the multi-award-winning Robinson’s Squash’d innovation which launched across multiple markets. Squash’d won a Marketing Society Excellence award, a Nielsen Breakthrough Innovation award and Product of the Year award. The public health agenda is an important motivator for Louise and is one of the main factors that drew her to work at Britvic. Driven to create products that are both enjoyable and good for you, she strives to make it easier for people to make healthy choices.
Beyond Marketing and Innovation, Louise is an activist at heart who roots for the underdog and wants to bring about positive social change. She was the founder of Britvic’s first female employee network which seeks to unlock diverse talent and is now a core member of Britvic’s Diversity and Inclusion Team. Prior to joining Britvic Louise worked in Marketing roles in other sectors including Cosmetics and Household Cleaning, managing global branded relaunches, bringing innovations to market and crafting communication and activation plans.