Luke currently leads the digital marketing team for Facebook’s business marketing in EMEA. Based in London, he is responsible for reaching a diverse mix of markets and industries through effective digital marketing both on and off Facebook and Instagram. Dedicated to developing people around their strengths, Luke has focused on building a team of digital marketing specialists at Facebook and growing future marketing leaders for the company through training and mentoring. Luke also leads Facebook London’s Social Good programme, partnering with local charities and good causes to get employees involved in everything from visiting sick children in hospitals to digital mentoring in schools. In the past year, the programme has partnered with non-profits like UNHCR, AMREF and the National Literacy Trust to hone their digital skills and raise critical funds.
Luke also volunteers his spare time to help charities such as Shooting Star Chase children’s hospice raise awareness and increase the effectiveness of their digital activity. Prior to Facebook, Luke worked at the BBC and developed a digital marketing strategy for some of the UK’s most loved TV and Radio brands through the BBC iPlayer on-demand services. Luke started his digital marketing career at Microsoft and for ten years worked on a number of their global brands including Xbox, MSN and Windows. Luke’s focus at Microsoft was on scaled digital and product marketing, establishing digital and social media as a fundamental part of marketing strategy.
Away from the office Luke has a head for heights and is currently learning to fly light aircraft. He also enjoys spending time in Richmond Park, close to his home, with this wife and two young children.