Lulu was previously with Group Account Director at AKQA. Previous to this she was at Fallon as their Group Account Director where she was looking after giffgaff, Kerry Foods, Cadbury ‘gum & candy’ as well as Cadbury chocolate. Highlights for these brands include taking over a whole town with friendly zombies as a way of building brand affinity for giffgaff, as well as making mums give a damn about Cheestrings through a new strategic repositioning and creative platform (watch this space). She joined Fallon as an Account Director in June 2010 where she worked on Cadbury, Innocent and Skoda which involved successfully launching the Fabia vRS with the ‘Mean Green’ campaign (and so doing justice to a follow-up to the iconic ‘Cake’ ad) as well as making sweets talk for The Natural Confectionery Company.
Lulu originally started out in advertising after joining the grad scheme at Publicis. Here she worked on United Biscuits, SCA and some COI business as well as completing a training stint at the BTL agency Publicis dialog.