Maria Betes – Senior Marketing Manager, eBay

Maria is currently Senior Marketing Manager at eBay, prior to this she was the Senior Brand Manager, Johnnie Walker at Diageo. Prior to her current role, Maria was Retail Category Marketing Manager, Service and Services for Sony Europe. She is responsible for managing the Service proposition for Sony UK’s Direct Channel. Her role is focused on improving basic customer service, launching new chargeable Premium Services and building long term service relationships with consumers. Previous roles at Sony included managing eCommerce and online marketing campaigns for Sony Direct. Driving traffic and multi-channel sales through the Sony website, Contact Centre and Sony Centre stores which resulted in a 51.7% increase in website sales v.s. previous year.

Before Sony, Maria worked at BMW in the Marketing communications team covering a wide range of disciplines including direct mail, print campaigns, eCRM, online marketing and events. In 2011 the Chartered Institute of Marketing awarded Maria the Women in Marketing ‘Fast Track Marketer of the Year’.