Following an MBA at Oxford University, Matt spent 6 years as a senior marketer at global drinks giant Diageo. In 2009 he founded Futureproof, a full-service creative agency based in west London. Growing rapidly, the agency had consistent 7-figure annual turnover, a 30-strong full-time team, and lead campaigns for Hovis, the Shard, Microsoft, and Penguin Books.
In 2015 he successfully exited Futureproof to found Matta, a creative agency specialising in the sport and health sector. Today, Matta, based in Waterloo, is lead creative agency for both The FA, the ECB, and Movember.