Michelle Keaney, Partnership Director – The Marketing Academy

An inaugural scholar of The Marketing Hall of Legends, a Marketing Week Rising Star and listed as one of The Observers Future 500, Michelle is acknowledged as being one of the most talented marketers shaping industry and the third sector. Her career is an eclectic mix of business and consumer sales and marketing which saw her leading the major retail marketing drive for Disney and more recently establishing the UK Marketing Capability function for HEINEKEN.

In 2012 Michelle became CEO of Inventing Futures, a progressive and innovative social enterprise. Through its strategic partnerships with major brands, if partner with brands to create strategically-aligned social investment programs that have social impact, and create tangible returns for the organisation through brand differentiation, thought leadership and employee engagement.