Muiris is currently Global Brand Director for Grants Whisky, the world #3 Scotch brand.
Muiris has had a number of roles over his 12 years with William Grant & Sons. Previously he was Head of Marketing for India, Middle East and Africa managing multiple integrated campaigns for the portfolio (including Glenfiddich and Hendrick’s Gin). Prior to this he has been on the Grants and Tullamore DEW global brand teams, leading their global strategic repositioning, working across global advertising, packaging and experiential initiatives. Muiris also has commercial experience managing the company’s portfolio with leading Global Travel Retail operators in key strategic airports such as Paris, Rome and Moscow.
Before graduating with a Masters Degree from the Smurfit Business School in Dublin, Muiris was an immersed in chlorine, being an international swimmer for Ireland for over 8 years.