Natalie is currently Global Senior Brand Manager for Captain Morgan Rum at Diageo. She has worked on Captain Morgan for a couple of years, creating marketing activity and Innovation to grow the brand in markets around the world. Captain Morgan is the 6th biggest Spirit brand in the world and growing 7% year on year. Natalie joined Diageo 3 years ago in Australia, where she worked as an Innovation Manager. She created and launched several Innovations, mainly on the Bundaberg Rum brand.
Prior to Diageo, Natalie worked for Heineken/Scottish & Newcastle for 5.5 years. She worked as Brand Manager on Foster’s Lager and ABM in Innovation. Natalie was first recruited on their International Graduate Programme, where she lived and worked in 4 different countries in different business functions over 2 years. This included Marketing Sales and Supply in Spain, England, Germany and France, working in the local language in each country.