Nic Willison, Strategy Director – AMV BBDO

Nic is a Strategy Director at AMV BBDO by day, and Frame class addict by night.

She currently leads the strategy on the Smart Energy GB account, with the not-so-insignificant aim of getting all 48 million adults in Great Britain to voluntarily upgrade to a smart meter, by changing their mindset and behaviours around energy.

Previously at AMV, Nic has enjoyed applying strategic rigour to challenges on The National Lottery and Twinings. She is an integral and passionate member of the AMV Balance team, creating tangible initiatives to improve the mental and physical wellbeing of fellow AMVers.

Before joining the strategic and creative powerhouse that is AMV, Nic worked on a variety of clients at FCB Inferno, including UNICEF, NSPCC and Valspar, and led two of the agency’s most awarded campaigns; Sport England’s ‘This Girl Can’ and ‘The Alphabet of Illiteracy’, for Project Literacy.

Most notably, in 2014 Nic wrote the successful pitch strategy for Sport England’s female-focused behaviour change brief. The resulting campaign – This Girl Can – has picked up over 40 awards, including the Cannes UN Grand Prix for Good, Cannes Glass Lion for Change, D&AD Impact Pencil, Silver IPA Effectiveness award and the APG Creative Strategy Grand Prix, for which she is the youngest ever winner. Nic has given industry talks on This Girl Can for the APG, D&AD and WARC – including a ‘pinch-me’ spot at the Palais des Festivals in Cannes – but she is most proud of the campaign’s impact on women’s confidence, inspiring over 2 million women to become more active.

Related to this, but thankfully not evident at work, Nic feels most herself in Lycra. Outside of advertising hours she can mostly be found on a Reformer Pilates machine, a yoga mat or dancing to Prince in an 80s Aerobics class.

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