Nick has been working at ITV for two and a half years and is responsible for the ITV Hub and CITV brands, leading campaigns to drive consumption and share of viewing respectively. Most recently he’s helped lead the successful rebrand of ITV’s online services as the ITV Hub and re-establish CITV as the biggest commercial free-to-air children’s channel in the country.
Before that he worked on the news, sports, factual and daytime programming genres at ITV. He helped lead ITV’s first move into experiential marketing with the Manchester fan park ITV Fever Pitch during World Cup 2014 and led ITV’s biggest factual launch of 2015, delivering a consolidated audience of 5.5m to The Mafia with Trevor McDonald. Nick is a committed marketer with a passion for media and prides himself on his excellent relationship management skills. He has experience of leading campaigns that encompass the full marketing mix, and won a gold and silver double in the Promax ‘Best clip-based sport promo’ category in 2015.
Prior to working at ITV Nick helped build the 4oD brand at Channel 4, working product side before taking on the marketing responsibilities in 2011, driving views of Channel 4 content and leveraging 4oD to drive the data acquisition strategy. He was responsible for Channel 4’s first paid social activity when 4oD premiered Fresh Meat.
Nick started his career in the TV Promotions team within the marketing function at Polydor records, part of Universal music and studied marketing as part of a Business Studies degree obtained at Lancaster University. He retains an interest in music having written review work for various publications on a voluntary basis.