Rebecca Ziantoni, Account Director – McCann Manchester

Since starting at McCann Manchester five years’ ago Rebecca has impressed colleagues and clients alike. Rebecca strikes the perfect balance of being creatively minded and commercially savvy; a serious thinker as well as a do-er. Rebecca has lead a plethora of brands in industries as varied as funeralcare to fashion and toys to tangled hair; successfully working across both B2C and B2B spaces delivering creatively awarded and commercially successful campaigns. Showing a relentless passion for creating meaningful work Rebecca represents a wave of advertisers that are at home with truly channel-neutral ideas and committed to proving effectiveness in everything they do; as such Rebecca is a true champion of integration and the driving force behind many integrated ideas.

Beginning her career at Havas working on global Healthcare brands Rebecca is no stranger to regulation, translation and data visualisation, and with a Psychology background Rebecca has a natural flair for understanding consumer and creative challenges.

Ensuring she uses her talent for good Rebecca has worked tirelessly on a number of ProBono initiatives, most recently delivering award-winning campaigns for The Clink charity, CATS (Cancer Awareness in Teenagers and Young People Society) and East Cheshire Hospice.

Rebecca is also passionate about ensuring our industry progresses, by welcoming and nurturing new talent. As part of this Rebecca has lead initiatives with the Ideas Foundation, introducing marketing to high school students and training teachers in engaging pupils by bringing marketing into the national curriculum.

Outside of Agency life Rebecca enjoys walking her 3 year old Labrador Luna in the Cheshire countryside and taking trips to Rome to stay with her Italian in-laws.