Sam Williams, Strategy Director, AMV BBDO

Sam is a Strategy Director at AMV BBDO, driven by a fascination with the mind and what makes us tick. He is leading the strategic output on the ASDA and George accounts. Here he has been able to grow the relationship, developing stand out campaigns and partnering with their internal teams to define a long-term strategy to drive business growth and build brand love. At AMV he has also enjoyed working across famous brands like Martini, Bombay Sapphire and Dixons Carphone.

Before AMV, Sam helped build a start-up from 4 people, to a global social-enterprise, building fundraising platforms for charities. Then at AKQA, he worked in the agile development team on the launch of, on the award-winning Olympics campaign for Nike and helped set up their Tokyo office. He also led several accounts for LA based influencer agency theAudience, as it established itself in London, to work with brands such as H&M and Unilever.

This “squiggly career” path has allowed Sam to develop a clear understanding of the demands of different roles within an agency and how best to motivate a cross discipline team to not only get to better work, but to have fun doing it. It’s this approach to ideas, channels and team that led to him being named Campaign Face to Watch in 2017 and agency star player in Campaign’s school report.

Sam is also passionate about how the marketing sector can give back. His proudest work is that with the power to do good, including recent project “Rebuilding Lives” for the Stroke Association and past projects with UNICEF and Save the Children.

When not in the office Sam loves any opportunity to escape into the outdoors for exercise – whether running, cycling or long walks along the coast near his family home in Cornwall.