Sarah Pajak, Brand ManagerCoke Zero

In February 2011, Sarah joined Coca-Cola as a Brand Manager on Coke Zero working for the team responsible for developing the strategy and campaigns for North West Europe.

Currently Sarah is responsible for leading the development and roll out of a fully Integrated Marketing Campaign which will see Coke Zero partner with a major film title in September 2012. On joining the company, Sarah was responsible for developing & leading the passion point strategy in Gaming, which has involved engaging & driving brand love with our target audience through setting up partnerships with the like of MSN & Playstation. Sarah started her marketing career at Kimberly-Clark, joining the company on their graduate scheme in 2006 and in total spending 5 years with them, enjoying a wide range of roles across both marketing; working in her time on all KC consumer brands including Andrex, Huggies and Kleenex as well as a year spent in sales on the Tesco account.

Following the graduate scheme Sarah then moved to the Huggies, working as an Assistant Brand Manager for two years leading the strategy and activation for DryNites & Huggies Little Swimmers. It was for her work on Little Swimmers, that saw Sarah get awarded the ‘Young Marketer of the Year’ award by the Chartered Institute of Marketing in February 2010. Her final role with KC was as a Brand Manager on KLEENEX where she was responsible for the portfolio management of the mainstream business.