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Selina Sykes, Marketing Director Unilever

Selina is currently the Marketing Director for Unilever, previously holding the role of Marketing Manager for Lynx in the UK, where she leads development and execution of the marketing for this £150M brand. Responsible for all media channel briefing/activation, UK brand strategy for growth and P&L management. Most recently she has launched Lynx Excite to market with a massive integrated and multi-channel campaign. Lynx Excite is already the second best-selling variant, behind Lynx Africa, and is exceeding all campaign KPIs. She has also worked on the launch of Lynx Rise with a digital campaign that won Gold at the Unilever Global Communication Awards. In her Lynx role she has been passionate in her development of an always on digital strategy which has driven growth of a Facebook page to 250K fans. This programme also includes mobile, gaming and search always on platforms.

Prior to this she worked as the brand manager for Persil, working on a strategy to drive Persil Small and Mighty, the concentrated liquid format resulting in 60% growth in sales of this product. Selina started with the Unilever graduate scheme during which timesheI worked on Slim.Fast, ASDA and the EU Dirt is Good brand. Highlights of this time include launching Dirt is Good Naturals to Europe and working on Unilever’s first cross category sustainability campaign in store. Selina joined Unilever from Cancer Research UK where she worked on the brand team developing the equity and heritage of the charity. Prior to this she studied Experimental Psychology at Oxford University.

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