Sophie Wheater, Tesco Mobile – Head of Brand & Advertising

Having been at Tesco Mobile for nearly 5 years, Sophie was recently promoted to Head of Brand and Communications. With her team of 8 people is responsible for all brand communications including ATL, BTL, in store, digital, social, PR and customer communications to a base of 3.5 million customers.

In her previous role of Senior Brand and Advertising manager she launched the Tesco Mobile Facebook page and ran multiple ATL campaigns, establishing Tesco Mobile as a challenger brand in the Telecoms sector. She came to Tesco Mobile after working for 1.5 years with Tesco in the Point of Sale team across all Telecoms products. Previously to this she organised art fairs in a small company, gaining experience across sales, marketing and operations. A late comer to marketing, Sophie followed her English and Psychology degree with a Post Graduate Diploma in acting at Guildford School of Acting.