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Sorcha Harriman-Smith, Digital & Brand Director – Childrensalon

Currently Digital & Brand Director at Childrensalon, Sorcha was trained from the ground up with part-time roles during her education, going full-time in 2008. At just 27, she has gained extensive hands-on experience across the whole business (from finance to content creation and management, creative, marketing, merchandising, buying and customer service) and has developed a number of skills (digital, design, communications, digital marketing, website technology, branding, people management, project management, supplier sourcing, recruiting).

Today she leads Childrensalon’s marketing, creative and digital development, as well as playing a key leadership role in building the business on a day-to-day and strategic basis. Under that role, she has not only been appointed to the Board but has individually spearheaded a number of key achievements, such as the build and launch of a unique social platform, The Adorables, which continues to grow and engage their customer base. Starting as a team of one, she has built a world-class marketing and digital team around her, and manages the development of the Childrensalon brand and website, which consistently makes groundbreaking leaps in technology, design and user-experience.

Childrensalon was founded by Sorcha’s grandmother in 1952 and taken online in 1999. Since then, what was once a small independent has quickly blossomed into an internationally renowned supplier of the finest – and largest – selection of designer childrenswear online. A growing team of 200 staff work from their Tunbridge Wells based head office, successfully growing the business without any outside investment.