Surabhi joined Accenture in 2016 and considers herself a Digital Marketer at heart and a Management Consultant by profession. Surabhi loves creating and delivering hyper-relevant, customer-centric strategies for brands to help drive growth and improved customer experiences. Surabhi aspires to reinvent the way consumers interact with products and services.
Surabhi has 7 years of rich consulting and industry experience gaining and applying core digital marketing skills and knowledge in the spheres of SEM (PPC), Affiliate Marketing, Social Media Marketing, Display Advertising and other marketing solutions and knowledge in a plethora of industries such as CPG, Healthcare, Travel and Transport for Fortune 500s as well as SMBs across the following geographies: Europe, North America and India.
Her areas of expertise include crafting and delivering:
• Digital Marketing and Strategy
• Account growth
• Seamless omni-channel digital engagement and CX
• End-to-end campaign planning from creation to optimisation
• Customer Journey Analysis
• Concepts developed through Design Thinking
Prior to Accenture, Surabhi has an MBA, specialised in marketing from Imperial College London and 4 years of work experience at Google in Digital Marketing.
She is always looking to apply learnings from one sphere of life to the other and, being a skilled national-level pistol shooter, she lives her professional life by the principle that it is only with laser focus commitment that one can deliver value in any project.
Her interests include: Reading, Traveling, Socialising and – of late – finding the perfect avocado on toast in London. She also enjoys debating the real-life applications of Mahabharata (Hindu Mythology scripture) and Bhagwata Gita in today’s day and age.