Tarin Ayres, Business Director at Hopscotch Consulting

At Livity, Tarin has worked alongside young people to co-create and lead some of the agency’s largest and award-winning behavioural change campaigns for organisations such as NSPCC ChildLine and Public Health England. She has led the production of a weekly YouTube series, https://www.youtube.com/user/The401Show”>The 4:01 Show, for 11-15s to help them cope with the pressures of growing up, directed Livity teams to develop an app to help young people who feel pressured into sexting and led the research and insight across Commonwealth countries that led to the development of The Queen’s Young Leader’s programme. In addition, to working alongside public, private and voluntary sector clients in digital and content marketing, brand development, research, insights and innovation, Tarin also plays a lead role in liaison between the Livity offices in South Africa and the UK, bringing the two businesses closer together.

Prior to this, Tarin worked as a communications consultant in Nairobi for Kenya’s largest micro-finance organisation, researching and drafting their communications strategy, establishing their social media strategy and developing an in-house press office function. Her highlight was the insights work that she led in rural Kenya, which included roaming the Kenyan countryside on the back of a motorbike interviewing really interesting clients who’s lives had been improved by the service that the company provided. After her time in Kenya, Tarin took a couple of months out to travel from Kenya to Cape Town by public bus.

Before life in Kenya, Tarin worked in PR agencies in London and Berlin, across health, environment and education campaigns for a number of clients, within the European Commission, UK Government and voluntary sector.