Tom is an accomplished digital marketer, currently leading a team of marketers and growth analysts running TransferWise’s paid social activity. That means helping the team scale activity across 25+ markets globally, figuring out how to launch and market new products, understand how to invest sustainably across the funnel, foster processes around best-in-class creative production, and hire and onboard amazing people to help reach TransferWise’s mission of money without borders.
Prior to TransferWise, Tom worked at global car-sharing network Zipcar, where he lead their social + mobile acquisition efforts in European markets. Before that, he moved to Berlin with e-commerce darling (and subsequent failure) Fab.com, initially joining in the customer service team before working his way into the marketing team. It was here he got his first foray into Facebook advertising when it had barely begun, and hasn’t looked back since.
Alongside his current role, Tom runs a digital marketing consultancy, Vertigo Growth, working with scale up clients across the UK and Europe to scale their marketing activity alongside existing in-house teams and agencies.