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Tom Probert – Head of Marketing, Dyno (British Gas)

Born in England but raised in New Zealand, Tom returned to the UK in 2010 and currently heads up the Marketing team at the British Gas owned business Dyno. Working across the full marketing mix, he’s ultimately responsible for driving revenue growth for the domestic, on-demand market in plumbing and drains, supporting the franchise base with their marketing efforts, and ensuring the continued success of the Dyno brand. Recent efforts have seen him and his team pick up Best Overall Marketing Campaign at the Franchise Marketing Awards.

Prior to his role with Dyno, Tom worked in the Product Development Team at British Gas managing the development and delivery of products aimed at people in rented properties. A significant part of his time in this role was spent creating and developing British Gas’ recently launched energy brand ME. Before joining British Gas, Tom spent his career in FMCG and has worked in categories such as chocolate with Lindt, oral care and home cleaning with Colgate Palmolive, and in ice cream with the world’s largest dairy exporter, Fonterra.

Highlights during that time included the winning of a global innovation fund award whilst at Colgate and the launch of a new brand of filled chocolate bars with Lindt.