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Victoria Hatcher, Senior Marketing Lead – Danone

Victoria joined ZPB Associates in September 2015 as a Senior Account Manager. Her role as the marketing lead is to help drive change in the health sector by collaboratively working with clients that range from small health techs, to big public sector bodies.

Before this Victoria worked for NHS Blood and Transplant as the Relationship Marketing Manager. Here, she was behind many high level initiatives and campaigns including the development and implementation of the integrated recognition scheme for 1.2 million donors, as well as emergency preparedness for the 2012 London Olympics.

Social marketing based on behavioural change is a passion of Victoria’s and passion is what makes her so effective in her role. A winner of the Young Public Sector Programme, Victoria also has multiple CIM Excellence Awards under her belt and is on the judging panel of the Direct Marketing Association (DMA) awards.