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News International partners with Marketing Hall of Legends (UK) and Prince’s Trust to launch new apprenticeship scheme

News International has partnered with The Marketing Hall of Legends (UK) and The Prince’s Trust to launch a new marketing apprenticeship scheme for disadvantaged young people.  The new scheme, called Merlin’s Apprentice, will provide a 12-month fully paid marketing traineeship.

The opportunity is available to anyone who is currently unemployed and has been supported through a Prince’s Trust programme during 2010 or 2011, developing their skills and self-confidence to get them ready for the workplace. 

The apprentice will have the opportunity to build up a knowledge of the industry and acquire relevant skills for a career in marketing and communications. The young person selected for the apprenticeship will work full time in The Trust’s marketing department whilst being sponsored by News International for a year.

The scheme will be extended in the summer with multiple apprentices recruited onto the programme.

As well as gaining work experience, each apprentice will also study for the Chartered Institute of Marketing’s (CIM) Introductory Certificate in Marketing qualification and have the opportunity to take part in a range of events, lectures and networking provided by the Marketing Academy – the learning and development arm of The Marketing Hall of Legends (UK).

Katie Vanneck-Smith, Chief Marketing Officer, News International, said: “News International is committed to developing young talent from all walks of life and we are proud to support the Merlin’s Apprentice scheme.

“The marketing industry is a dynamic and competitive business and it is increasingly hard for young people to get the start they need. This marketing programme will help equip each apprentice with the vital tools and experience they need to build a successful career while at the same time ensuring the industry remains refreshed and invigorated.”

Sherilyn Shackell, Chairman of Marketing Hall of Legends (UK) and Founder of The Marketing Academy, said:  “We’re truly delighted that News International are sponsoring this ground-breaking programme. Along with our partners we aim to demonstrate how today’s leading companies can ensure the future of young people in a society that so frequently overlooks them.”

Paul Brown, Director of Marketing & Communications at The Prince’s Trust, said: “We are delighted to be able to offer a position in our team for an unemployed young person considering a career in marketing. Having an opportunity to mentor and develop a young person at the very start of their working life is a privilege and an exciting opportunity for us all.”

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The Scholarship – a 9 month, free, part time program for 30 of the UK’s fastest rising stars in Marketing, Advertising, Media and Communications.

The Fellowship – Equips CMOs and Marketing Directors with the tools, knowledge and insight to make the move onto Boards and into General Management / MD / CEO roles.

12 month full paid Marketing Apprenticeship for young adults who because of challenging backgrounds, lack qualifications or poor life choices are normally overlooked for this kind of work experience