Welcome to The Marketing Academy’s blog, where you can hear from our Scholars and Alumni and get updates on the Academy’s news and events.
Note that our scholars and other contributors post freely on this site – their views do not necessarily reflect those of the Marketing Academy, Marketing Hall of Legends, or the organisations for which they work.
Wow what a great morning. My first mentoring session was with the inspirational founder and CEO of BMB – Andrew McGuinness. I am not going…
HSBC‘s Head of Marketing, Philip Mehl, finished off a valuable mentoring session with me this morning by teaching me how to play cards. Well, sort…
Us Marketing Academy scholars we are very fortunate that JKR, one of the academies faculty partners, kindly invite us along to the Platform event that…
As part of the marketing academy us scholars are encouraged to undertake a process called Feedforward. For those who are unfamiliar with the term this…
Phil Rumbol, the man behind Gorilla, left Cadbury this week. Ross shares some of his favourite pieces of advice that Phil has given him over the years….
As a lot of my campaigns are aimed at children and their families, schools provide a great place to reach my target audience. In the…
‘It wasn’t me’ – the words of a popular 90s song seem to get everywhere. They have been burning in my ears since starting the…
Here’s a question… When is the last time you REALLY stopped to think. I mean, to just think… to be…. nothing else? Or when did…
Ross looks at the new Levi Strauss campaign, and questions what blocks you might have to overcome to create something of a similar scale and level of creativity….
Ross had a meeting today. Didn’t quite go to plan….
The Scholarship – a 9 month, free, part time program for 30 of the UK’s fastest rising stars in Marketing, Advertising, Media and Communications.
The Fellowship – Equips CMOs and Marketing Directors with the tools, knowledge and insight to make the move onto Boards and into General Management / MD / CEO roles.
12 month full paid Marketing Apprenticeship for young adults who because of challenging backgrounds, lack qualifications or poor life choices are normally overlooked for this kind of work experience
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