Adrian Farina, SVP Head of Marketing, Europe – VISA

Adrian Farina has over 20 years of experience in consumer and shopper marketing across multiple markets, and has been a juror for EFFIE, Festival of Media and Cannes Lions. He is fluent in Spanish, Italian, English and Portuguese. He started his career in the fast food industry with Pizza Hut leading all direct marketing efforts in Argentina. He then worked in FMCG marketing during a 10-year international career with Procter & Gamble in Argentina, Brazil, Chile and Venezuela. In 2008, Adrian moved to the US to join Saatchi & Saatchi X and led the expansion of the Shopper Marketing business in Latin America, doing work for leading marketers including Coca Cola, Procter & Gamble, Cadbury, HP, Diageo and Nestle.

Adrian joined Visa in 2012 as SVP Marketing – Latin America and the Caribbean, leading all marketing efforts including the local activation of the 2014 Brazil World Cup and the 2016 Rio Olympics. In early 2017 he moved to London, where as SVP Marketing – Europe he leads a team of 90+ marketers across the region. Under Adrian’s leadership, Visa has become the biggest and more active sponsor of Women’s Football in Europe, and run high-profile work such as the Christmas campaign supporting the High Street in the UK.