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Charlotte Nairne-Clark – Brand & Marketing Insight Manager, Aviva

Charlotte is the Senior Brand & Sponsorship Manager at Aviva; the UK’s largest insurer and the fifth largest in the world. She is responsible for the delivery and management of their integrated multi-channel brand campaigns; supporting brand health and the company’s commercial agenda. Charlotte and her team are also responsible for leading the Brand’s visual identity in the UK and work closely with their Global Brand colleagues on the development of this. In 2016 she helped to spearhead the recent multi-award winning Good Thinking campaign which has helped strengthen brand health to its highest levels in four years and last year got the opportunity to manage the brand’s two sponsorship assets in Norwich City FC and Aviva Premiership rugby; leveraging these to drive further engagement with the brand.

Charlotte’s career started in Aviva (then Norwich Union) in 2003 and since then she has become a great marketing all-rounder having progressed through a number of roles in a variety of marketing disciplines including; brand advertising and governance, direct response and propositions development. In 2009 following the brand’s successful name change she was part of the team that delivered the award winning Chameleon campaign featuring Paul Whitehouse which successfully ran for 6 years.

Outside of work Charlotte loves being outdoors, reading and being around her family and friends.