- René Carayol spoke exclusively at The Marketing Academy’s first Lecture Series event at PwC Australia’s head office in Sydney this afternoon
- Attendees to the invitation only event included the 30 delegates of The Marketing Academy’s Australia Leaders Programme and leading industry professionals
- René covered two key topics: Leadership and Organisational Culture
- The event was sponsored by Seven West Media and PwC Australia
Leading British business guru and media personality Carayol spoke at an exclusive invitation only event held by The Marketing Academy and sponsored by Seven West Media this week at PwC Australia’s Head Office in Sydney.
The Lecture was introduced by Kurt Burnette of Seven West Media and guests included the 30 delegates of the Academy’s Australia Leaders Programme along with leading professionals from the world of marketing, advertising and media. Executives from companies such as Diageo, Fairfax, Unilever, Group M, Westpac, Saatchi & Saatchi, Optus, Telstra and Kimberley Clark enjoyed the 2 hour lecture.
Marketing Academy Founder and CEO Sherilyn Shackell said ‘we are honored that René has travelled from the UK exclusively to share his knowledge and insight with the delegates of our programme and The Marketing Academy guests’.
René‘s lecture focused on two core topics, ‘leadership’ and ‘the power of organisational culture’. René demonstrated the difference between ‘leadership’ and ‘management’, showing exactly why managing a little less and leading a little more leads to better productivity and results in the workplace. René said “In recent times, a good management team, strategy and brand was good enough. Today, management alone isn’t enough. It’s now time for leadership and ‘inspired leadership’ at that.”
René spent the second half of the lecture focusing on the importance of culture and why he believes an organisations culture is more powerful than strategy. René said “business leaders spend necessary time preparing and articulating an organisations strategy. Just as strategy is integral to business success, so is organisational culture. But it gets nowhere near as much attention as it deserves – until now.”
This is the first of six Lecture taking place between March to October 2015. Each lecture will have a dynamic focus; from creativity, purpose and challenger brands to future trends and innovation the lectures will be given by leading experts and visionaries.
About René Carayol
René is a world leading business and leadership speaker, broadcaster, broadsheet columnist and author. He specialises in inspirational leadership, culture and business transformation. René’s corporate success has seen him travel the world and inspire businesses to make far-reaching changes across the globe.