Nominations for The UK 2021 Scholarship Program are now open  – NOMINATE NOW

Applications for The EMEA 2021 Fellowship Program are now open – APPLY NOW

Ross gets annoyed… then realises that probably wasn’t the point.


I had a bit of a moment today.  Had a meeting where I was in direct conflict with someone else, and the whole thing got fairly emotive.  It was like escalation of commitment in action – as each of us got more annoyed, it made the other more annoyed, until it looked like we might need some sort of mediation to get us out of the room alive…

I then got on the tube to go home, still fairly frustrated and irritated, and realised that probably wasn’t the best way to react.  Everything we learnt on Boot Camp would tell us that we need to separate out stimulus and response – allow ourselves to feel how we feel, but not become attached to that feeling or let it rule us such that it manifests itself in a negative way.  I’m not sure I quite lived and breathed that today.  My Marketing Academy Coach gave me a great exercise of imagining I’m in a glass box in meetings and I choose to open it or close it to what others say or do (and thus am in control of my reaction) – unfortunately, in this case I left the box at home…

So I guess the moral of this story is we’re learning a lot on the Marketing Academy, but putting it into practice brings its own challenges.  At least I’m recognising when I don’t quite hit the mark, and resolving to do it differently next time.

Until next time – first ‘Lunch and Learn’ at the beginning of August with none other than Martin Glenn from Birdseye.  Excitement building, and I’m sure a blog description will be required…


Share on facebook
Share on google
Share on twitter
Share on linkedin
Share on pinterest

Leave a Reply

Your email address will not be published. Required fields are marked *

The Scholarship – a 9 month, free, part time program for 30 of the UK’s fastest rising stars in Marketing, Advertising, Media and Communications.

The Fellowship – Equips CMOs and Marketing Directors with the tools, knowledge and insight to make the move onto Boards and into General Management / MD / CEO roles.

12 month full paid Marketing Apprenticeship for young adults who because of challenging backgrounds, lack qualifications or poor life choices are normally overlooked for this kind of work experience