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The 12 Powers of a Marketing Leader by Thomas Barta and Patrick Barwise

The 12 Powers of a Marketing Leader, by Thomas Barta, former McKinsey partner and leadership dean of our Fellowship Programme, together with Patrick Barwise of London Business School, and several of our Academy Fellows, demonstrates why doing marketing isn’t the same as leading marketing! It shows what marketers can do to have more business impact and successful careers. The book is a wonderful showcase for what’s possible when the brightest Academy minds get together to create something new!

You can find out more about the book here

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The Scholarship – a 9 month, free, part time program for 30 of the UK’s fastest rising stars in Marketing, Advertising, Media and Communications.

The Fellowship – Equips CMOs and Marketing Directors with the tools, knowledge and insight to make the move onto Boards and into General Management / MD / CEO roles.

12 month full paid Marketing Apprenticeship for young adults who because of challenging backgrounds, lack qualifications or poor life choices are normally overlooked for this kind of work experience