Last night the Marketing Academy revealed the 15 CMO’s and marketing leaders selected to participate in the inaugural year of the unique Fellowship Programme. In line with all Marketing Academy programmes delegates are not charged for a place on The Fellowship, however participation is highly selective. Over 100 executives applied for a place and the successful Fellows underwent a robust 3 stage selection process including in depth personality and capability evaluation by experts Bioss.
The selection process culminated with interviews with board level recruiters from Heidrick & Struggles, Korn Ferry, Spencer Stuart, Egon Zehnder, Norman Broadbent and Grace Blue who were joined by a select group of Board executives and psychologists.
The Marketing Academy’s Founder Sherilyn Shackell said: ‘The calibre and level of applicant was extremely high making the ultimate decision to select the final 15 incredibly challenging. Many people and companies have donated their time and resources to support the programme and on behalf of everyone involved I’d like to congratulate the entire Fellowship cohort. We can’t wait to work with them throughout the year’.
The Marketing Academy ‘Fellows’ are;
Alex Batchelor, Chief Operating Officer, BrainJuicer Group PLC
Gary Booker, CMO Europe, Telefonica Digital
Abigail Comber, Head of Brand & Marketing, British Airways
Jo Coombs, Managing Director, OgilvyOne
Jeff Dodds, CMO, Virgin Media
Ian Ewart, Managing Director Product, Services & Marketing, Coutts
Kristof Fahy, CMO, William Hill
John Harber, VP EMEA / AsiaPac, Jawbone
Lysa Hardy, CMO, NBTY Europe
Claire Harrison-Church, Category Business Unit Director, Premier Foods
Peter Markey, CMO, RSA
Philippa Snare, CMO, Microsoft
Catherine Tabaka, CMO, GE Healthcare
Katie Vanneck-Smith, CMO, News UK
Christian Woolfenden, Global Marketing Director, Paddy Power
Sponsored by ISBA & British Airways and developed in partnership with McKinsey & Company the programme begins with a 3-day residential at the McKinsey Alpine University in Austria followed by a series of masterclasses covering all elements of Board stewardship, mentoring from senior individuals with extensive board experience, and one to one coaching with experienced executive coaches.
To find out more www.themarketingacademy.org.uk and click on the Fellowship page.
