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The Marketing Academy announces the 5th cohort of their coveted CMO Fellowship Programme

The Marketing Academy has selected the 19 Fellow CMO’s and marketing leaders at the top of their organisations who will gain insight skills to help them make the transition on to Boards and into the CEO role.

Developed in partnership with McKinsey & Company and sponsored by Facebook and Microsoft, the programme is run by The Marketing Academy, a highly respected non-profit organisation which develops leadership capabilities in talented individuals working in marketing, media, advertising and communications.   The Fellowship is designed for CMOs who demonstrate clear ambition and the potential to become a CEO or take on wider board roles.

The curriculum is delivered by McKinsey, marketing leadership expert Thomas Barta and the fifth cohort will attend ‘residential’ events in Europe with masterclasses covering all elements of Board stewardship including, strategy, transformational change, corporate finance, organisational health, operational effectiveness and supply chain.

In addition, Fellows also gain privileged access to Mentors; an extended network of top business leaders spanning every board function and are also assigned an Executive Coach for the duration of the programme by the coaching faculty partner Wisdom8.

Dieter Kiewell Senior Partner at McKinsey said; “ We are very proud to support The Marketing Academy, one of the most successful programmes for leading Marketers. Participants have an incredibly rich dialogue during the residentials and build a very strong community of peers and friends. You can solve any problem with this diverse group particularly in such volatile times. CMOs always take a customer or consumer lens on strategic or functional issues, it is very refreshing to see how much more focus this approach generates and how easy it is to bring clarity to strategic choices.”

The 2018 Fellows are:

Anna Hill, CMO – The Walt Disney Company

Barnaby Dawe, Global CMO – Just Eat

Jo Godden, Commercial Excellence Director – Johnson Matthey

Kussai El-Chichakli, Director Marketing – Coca-Cola Germany

Lindsay Forster, Customer Marketing Director – Aviva UK & I

Lisa Gilbert, CMO – IBM UK & I

Mark Sandys, Global Head of Beer Baileys & Smirnoff – Diageo

Marta DeBellis, VP of Marketing, Asia Pacific – Adobe

Michael Inpong, Global CMO – Muller Dairy

Nick Robinson, CMO – Kerry Foods

Polly Cochrane, EVP & Group Marketing Director – Warner Bros

Rahul Welde, Global VP Digital Transformation – Unilever

Rick Lawrence, Category Director – Mondelez South East Asia

Simon Jackson, CMO – Gamesys

Suzi Watford, EVP & CMO – The Wall Street Journal

Tom Malleschitz, CDO – Three

Toni Wood,  CMO – DFS

Tricia Weener, Global Head of Marketing – HSBC

Zarina Lam Stanford, Head of Marketing – SAP Asia

There are 67 Alumni of this elite programme including: Craig Inglis, Customer Director at John Lewis Plc; Keith Moor, CMO of Santander; Mark Evans Group Marketing Director of Direct Line Group; Steven Overman, Global CMO of Kodak; Carol Welch, Managing Director ODEON Cinemas; Kristian Hunt Global VP Marketing of  Emirates Group.

Alejandro Pinillos, CEO Danone Waters Mexico 2017 Alumni remarked “It was a real honour to join and participate in the Fellowship Programme. A fantastic discovery journey towards becoming a CEO: new colleagues that became friends, new functional areas that broaden your perspective, new soft skills that increase your impact, and ultimately the discovery of a new self”.

The Marketing Academy’s Founder Sherilyn Shackell adds, ‘We firmly believe that CMO’s are superb candidates to lead businesses but there is still distance between the leader of the marketing function and the CEO role.  This programme provides an unprecedented and unique opportunity for leading CMOs to bridge the knowledge and skills gap to reach the highest levels on company boards’.

The Marketing Fellowship commences in January 2018 and runs for 9 months.


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The Scholarship – a 9 month, free, part time program for 30 of the UK’s fastest rising stars in Marketing, Advertising, Media and Communications.

The Fellowship – Equips CMOs and Marketing Directors with the tools, knowledge and insight to make the move onto Boards and into General Management / MD / CEO roles.

12 month full paid Marketing Apprenticeship for young adults who because of challenging backgrounds, lack qualifications or poor life choices are normally overlooked for this kind of work experience