The Marketing Academy launches in Australia

After five successful years in the United Kingdom The Marketing Academy has spread its wings and launched its first programme in Australia. Australia has one of the world’s best marketing communities, full of the brightest minds, however business leaders have often expressed concerns about the skill gap between the experienced leaders and the upcoming generation of emerging talent.

The Marketing Academy’s Australian Leaders Programme has been designed to bridge this gap by identifying and developing exceptional talent in the field of marketing, media and advertising by providing a forum for marketing experts, business experts and coaches to inspire, develop and mentor an entire generation of future leaders. 

Between February and October 2015 our first Australia Leaders Programme will give 30 rising stars with more than eight years experience the unique opportunity to access the industry’s greatest minds and develop their leadership skills to help them make it to the top of their field. Delegates will take part in one-on-one mentoring, lectures with leading experts, leadership development, residential ‘Boot Camps’ and executive coaching.

A team of inspirational speakers and industry experts, 30 professional coaches and 45 mentors; CEOs, CMOs and agency leaders will deliver 15 days of learning to the delegates of The Australia Leaders Program.  Handpicked from the Australian business community, here are just some of the mentors contributing to the programme:

Megan Brownlow, Executive Director – PWC

Andy Pontin, CEO – Clemenger

Vittoria Shortt, CMO – Commonwealth Bank

Philip Earl, EVP – Activision

Ed Smith, CMO – Foxtel

Matthew Melhuish, CEO – Enero Group

David Scribner, Head of Virgin Mobile

Inese Kingsmill, Director of Corporate Marketing – Telstra

Our Australia Leaders Programme is sponsored by Commonwealth Bank, Google, News Corp, Foxtel and is supported by the AANA, Media Federation of Australia, The Communication Council and ADMA.

“At News we believe in playing our role in also developing great marketers and are delighted to be partnering with the Marketing Academy to do exactly that” said Damian Eales, Group Director, Marketing, News Corp Australia

“This is a very exciting & challenging time to be a marketer. It’s great news that the Marketing Academy is coming down under and I can’t wait to be involved.” Maile Carnegie – Managing Director, Google Australia & New Zealand

“The AANA is delighted to be a strategic partner in support of The Marketing Academy in Australia, because investing in a more commercially astute marketing profession, sits at the heart of the AANA’s purpose” said Sunita Gloster, CEO of the AANA.

Nominations for the Australian Leaders Programme are open until 14 December 2014.  We are asking current marketing, media and advertising leaders to nominate a rising star today via www.themarketingacademy.org.au

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The Scholarship – a 9 month, free, part time program for 30 of the UK’s fastest rising stars in Marketing, Advertising, Media and Communications.

The Fellowship – Equips CMOs and Marketing Directors with the tools, knowledge and insight to make the move onto Boards and into General Management / MD / CEO roles.

12 month full paid Marketing Apprenticeship for young adults who because of challenging backgrounds, lack qualifications or poor life choices are normally overlooked for this kind of work experience