Nominations for The UK 2023 Scholarship Program are now open  – NOMINATE NOW

The Marketing Academy Newsletter February 2017

Where DID the start of 2017 go?! It’s continued to be all-go at the Marketing Academy on both continents, so here’s a little update on where things are at.

The UK Scholarship

We’re into the final few months of the 2016/17 Scholarship. We all gathered at the Chartered Institute of Marketing in Cookham a few weeks ago for the final Bootcamp of the year. It was a jam-packed two days with speakers from Mars, Adobe and The School of Communication Arts, there was singing with a West End star (no, seriously!), purpose-finding, some lying on the floor and appearances from a Paralympic Gold Medallist and an All Black Rugby Legend!

The Scholars final task is to organise their Showcase Lecture and graduate on the 9th May. They will be sharing leadership lessons, marketing best practice, wisdom and knowledge from all aspects of the scholarship programme with the entire industry. NOT to be missed! Further information will be sent out soon but please save the date in your diary!

Even more excitingly, we’ve begun the selection process for the next cohort of Scholars, which you can find out more about here. If you haven’t already nominated someone or got your self nominated then WHERE HAVE YOU BEEN?? But it’s ok, you’re not too late. Nominations are still open until the 20th February, so get to the nominations portal quick!

The Australia Scholarship

The selection process is also underway for the Australia Scholarship Class of 2017. Its promising to be a stellar line up with the biggest pool of applicants we’ve ever had in Australia. We’ll be announcing the cohort as a party in Sydney on the 8th March.

The Fellowship

Our recently appointed Fellows spent a packed four-day stay at McKinsey and Co’s Alpine University in Kitzbuhel, Austria where they kicked off their 9 month Fellowship journey.

Our Fellows began with masterclass sessions in all areas of board stewardship and attended cutting-edge knowledge and leadership lectures moderated by global experts from McKinsey, and they were joined by one of our favourite leadership speakers Rene Carayol. Apparently after all that, they still had the energy to build a snow igloo! Mentoring has commenced and they are starting to work with their coaches organised by Wisdom 8. They’ll be together again in London for their second 4-day residential in June.

Partner Spotlight 

MarketReach have always known that mail has a far bigger role in the customer journey when comparing with other media channels. Read more about their fascinating research and findings with Kantar TNS to prove this here on our blog.


Marketing Academy Inspire Update

The Inspire calendar is packed with great events coming up, including:



Inspire Live 2017: The 10 Superpowers Every Leader Needs

  • 6th April at Google Campus, King’s Cross. Inspire Live is back, and set to be our biggest and best yet!
  • ‘What does it take to be a great leader?’ Speakers include: Rosie Brown (MD of COOK foods), Martin Lee (founder Acacia Avenue) and Jim Carroll (ex-Chairman BBH).
  • Early bird tickets on sale for £199 until end of Feb.
  • Get your tickets HERE!

Coaching breakfasts

  • 2nd March: Dealing with different personalities: understanding Jung’s 3 dimension of personality with Deborah Liles
  • 18th May: How to manage relationships with Alexandra Lichtenfeld
  • 8th June: What’s your problem? With David Alberts
  • 27th July: Storytelling with Max Dickens

As you know, 100% of money raised from the Inspire learning series is donated to support the Marketing Academy apprenticeship programme. Even if you can’t make an event, have a think about who in your organisation might get something out of them and share the love! All events can be booked online at

Another two not to be missed events!

Marketing Week Live: 8th-9th March:

MWL is always great, but this year we have our very own stage! It isn’t going to have a Pyramid on top, but it will be packed end-to-end with speakers, panels and workshops. And, the whole event is free for practising marketers – so all you need to do is register online and pop along! Register now here.

Advertising Week Europe Marketing Academy Boot Camp: 22nd-23rd March:

A few weeks later and we’re back in London hosting our first EVER public bootcamp at Advertising Week Europe. Exclusively for under-32s we’re bringing our unique blend of leadership, marketing and personal development learning, and tickets are still available here!

Congratulations to Marketing Academy Family Members

(Scholar) Frith Hookway will be joining Snapchat as Creative Strategist from 27th February
(Scholar) Sharrie Anderson has been internally promoted to Internal Communications and Engagement Manager with Mace
(Scholar) Charlotte Green will start her new role as Senior Brand Portfolio Manager with Lloyds Banking Group as of 1st March
(Fellow) Arthur Hoeld has been promoted to Senior Vice President Brand Strategy & Business Development at Adidas
(Fellow Alumni) Carol Welch is now Managing Director UK&I at ODEON Cinema Group

Some recommended reading

Don’t forget to check out our news & blog page on the website, including ‘Evaluation. Planning. Attack’ by Alumni Anne-Lise Johnsen and ‘The best leader I worked for & why’by Jonathan Earle.

Also worth a read is Thomas Barta’s Forbes interview with CMO of IBM North America (and current Fellow) Rashmy Chatterjee on leadership, and not being scared of conflict.

We’re hugely proud to have a selection of our mentors, partners, fellows and scholarship alumni included in ‘Campaign’s Power 100 2016’ – making up 25% of the complete list! See them here.

And finally… have a read of William Bridges’ book ‘Transitions’ here.

And that’s a wrap of the first few months of 2017. Thanks for reading!

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The Scholarship – a 9 month, free, part time program for 30 of the UK’s fastest rising stars in Marketing, Advertising, Media and Communications.

The Fellowship – Equips CMOs and Marketing Directors with the tools, knowledge and insight to make the move onto Boards and into General Management / MD / CEO roles.

12 month full paid Marketing Apprenticeship for young adults who because of challenging backgrounds, lack qualifications or poor life choices are normally overlooked for this kind of work experience