The Marketing Academy Newsletter June 2017

It’s nearly summer at Marketing Academy HQ and it’s all-go on all our programmes. Here’s our little update of what we’ve been up to over the past few months.

Our 2017 Scholars unveiled
In May we unveiled the 2017 cohort for our flagship programme: the Scholarship. They’ve already kicked off their 9 months of learning with a five-day bootcamp at CIM Moor Hall, which you can read all about on our blog. You can meet all of the 2017 cohort here. And thank you to all who applied – it was as competitive a selection process as we’ve ever seen!

And 2018 nominations are open
And we’re pleased to announce that The Marketing Academy Scholarship Programme portal is open for nominations. Please nominate your exceptional talent here for the 2018 cohort.

Scholarship Showcase & Graduation
On the evening of May 9th, we gathered in the BFI Southbank for the annual Scholarship Showcase lecture, and graduation ceremony for the outgoing Scholarship Class of 2016. It was a fascinating lecture, followed by an emotional ceremony and capped off with a few drinks a hair’s breadth from the Thames.

Thanks to all who helped make the whole evening such a success – including our sponsors and all of you who joined us on the night!

You can see all the photos from the evening on our Facebook page.


   The Alumni Programme
Since re-launching the Alumni Programme, The Alumni Council has been busy organising a calendar for 2017. We’ve learned a lot from our monthly events so far and have loved hearing from people including Thomas Barta, Sarah Warby and Ian Priest of Grace Blue. Our focus is to deliver content unique to Alumni and creating space for new connections.

The Alumni programme is sponsored by The Mix, Royal Mail MarketReach and Lloyds Banking Group.

Inspire Breakfasts are back   
After the success of Inspire Live in April, the team have been busy getting back to planning our calendar of brilliant and inspiring breakfasts.

On July 6th we’ve got David Pearl and Chris Baréz-Brown running a masterclass on Creativity & Curiosity. Both of them are authors, innovators and passionate believers in the power of curiosity and how we can harness it to increase your creativity.

It’s set to be a fantastic session, and of course, all the money raised from tickets goes to the Foundation to fund future apprenticeships. You can book tickets here, but don’t hang around as they’re selling fast!

The Marketing Academy Foundation
In May, a new apprentice started in the marketing department of The Prince’s Trust, and a second joins in July into their digital marketing team – all funded by the brilliant fundraising over the past year! While they get stuck in there, we’re developing the training programme so that by the end of the year can be certified by the newly-formed Institute of Apprenticeships.

Meanwhile, we are working on a new programme for up to five Apprenticeships in the field of print-based direct marketing. There is a skills shortage here that we are hoping to work with key industry organisations to help begin to solve!

The Fellowship
Our Fellows are just coming to the end of their residential at the wonderful Stoke Place in Stoke Poges, packed full of learning… and a bit of homework time in the sun too!
And hot-off-the-press this morning, we are just about to accept applications for the next cohort for the Fellowship Programme.  If you would like to register your interest let us know by emailing!



Partner Spotlight: Brand Learning

Leading companies are recognising that winning customer experiences rely on winning employee experiences. Employee and customer agendas are converging, and with that a new role for HR. HR teams need to build new capabilities, inspired by marketing – to attract, retain and involve employees. Marketing teams need to support HR to ensure the brand experience is joined-up. Brand Learning’s latest study, The New HR Imperative: Leading for Growth, spoke to more than 250 business leaders and employees, including interviews with HR leaders of Unilever, GSK, Colgate, MetLife, Diageo, PepsiCo, EasyJet and Bupa.

Announcing our Summer Campus
Ok, we listened. After the successes of open bootcamps with Advertising Week Europe and Marketing Week Live earlier this year, we’re excited to launch our Summer Campus – an immersive two-day development residential programme for aspiring talent in Marketing, Media and Advertising.

Open to everyone, it’s most relevant for emerging leaders with between 5 and 15 years’ experience. The weekend will focus on the modules in each of The Marketing Academy’s 4 Ps:  Personal, People, Professional and Purpose and will be packed with inspirational and enlightening talks, masterclasses and workshops from CEOs, CMOs and subject matter experts.

It’s happening on 19th and 20th August, so keep those dates in your diary. Booking has now opened, so get your ticket here.

Congratulations to Marketing Academy Family Members…
(Fellow) Alejandro Pinillos promoted to CEO Bonafont of Danone Waters Mexico
(Fellow Alumni) Sally Abbott promoted to UK Managing Director Weetabix
(Fellow Alumni) Peter Markey becomes Marketing Director at TSB
(Fellow Alumni) Christian Woolfenden is now Managing Director of Photobox
(Fellow Alumni) Rufus Radcliffe has been promoted to the Board of ITV
(Scholar Alumni) Clara Biu is now Head of PR and Events at Just Eat
(Scholar Alumni) Jane Stiller has been promoted to Head of Loyalty & CRM at Marks & Spencers
(Scholar Alumni) Emily Harlock has been promoted to Head of Strategy Talent at AMV BBDO
(Scholar Alumni) Cheryl Rosenthal has been promoted to Senior Brand Communications Manager at Bupa

And some recommended reading…
Don’t forget to check out our news & blog page on the website.
Leadership: Plain and Simple by Steve Radcliffe, for more information pleaseclick here
Ian Priest in Marketing Weekon the migration of some agency talent to in-house.
The Happiness Advantage by Shawn Anchor, for more information please click here

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The Scholarship – a 9 month, free, part time program for 30 of the UK’s fastest rising stars in Marketing, Advertising, Media and Communications.

The Fellowship – Equips CMOs and Marketing Directors with the tools, knowledge and insight to make the move onto Boards and into General Management / MD / CEO roles.

12 month full paid Marketing Apprenticeship for young adults who because of challenging backgrounds, lack qualifications or poor life choices are normally overlooked for this kind of work experience