Wow what a busy time it’s been since our last newsletter in June, settle down with a cup of tea or a glass of wine as this is long one as we have so much to tell you about.
The Class of 2016
Our scholars have had a whirlwind of a few months, it all kicked off with the bootcamp back in May and since then they have attended over 180 mentoring sessions, faculties (Brand Learning, Eat Big Fish, Google, DMA), Lunch & Learns with CEO’s (Andy Duncan from Camelot, Nigel Bogle of BBH, Darren Childs of UKTV) and had another 2 fantastic days at bootcamp at the CIM in Maidenhead. Here they were inspired by Shadi Halliwell, Tess Alps, Oli Barrett, Simon Biltcliffe, Ed Smith, Shekhar Deshpande, Seamus O’Farrell, Scott Button, David Alberts, Jan Gooze-Zijl, Mark Evans and energised by Max Dickins.
Nominations now open!
Time doesn’t stop for the Scholarship Programme! We have made some changes to the scholarship and the resulting UK Scholarship programme will now be delivered over 9 months (from May 2017 to January 2018) and will cover the 4 P’s; core modules through which we empower our Scholars to be the best they can be.
PROFESSIONAL – Become an exceptional marketer. Skills development in marketing strategy, digital transformation, innovation, leading creativity, behavioural economics, customer insight, future trends
PERSONAL – Become an extraordinary human being. Unleash potential, build confidence, challenge beliefs and change behaviours, improve performance, supercharge communication skills
PEOPLE – Become an inspirational leader. Build high performing teams, inspire phenomenal results, boost leadership skills
PURPOSE – Become a change maker. Understand ‘purpose’ in every context, pay forward learning into charity sector, be an ambassador for change
You can download a full guide to the Scholarship curriculum, selection criteria and process here and nominate here
CMO Fellowship Programme Update
Our Fellows have had a packed 6 weeks with Fit for Leadership, a 2 day Masterclass with McKinsey & Co and an immersive day at Freuds.
They also had a fabulous evening on the 22nd September which was hosted on The Roof Terrace of Global, The Media & Entertainment Group which had glorious views across London.
We are also in the middle of selecting the Year 4 Fellows which kicks off with a residential hosted by Mckinsey & Co in Austria in January.
Merlin’s Apprentice
We are excited to have our next apprentice on board. His name is Shaun Mills and he will be with The Economist for the next year. To read more about Merlin’s Apprentice click here
Marketing Academy Australia – News from Down Under
Sherilyn is currently down under for a hectic 3 weeks! It’s the final bootcamp of 2016 followed by their showcase lecture and graduation on Thursday 27th October, Sydney.
We’ll then be launching Australia’s 3rd Programme, remodelled and now known as The Marketing Academy Australia 2017 Scholarship Programme it will follow the same model as the UK programme above. You can nominate for the Scholarship here.
So what’s next…
New York, New York
New York domination is next on our list. Launching in Q1 2017, we have had much interest from a number of our current partners about launching in NYC/the East Coast and we are very much looking forward to announcing these at the beginning of 2017.
If you are interested in being a partner in the US please contact Sherilyn@themarketingacademy.org
We are Hiring!
As we have big plans we need to hire 3 people to help us deliver them and we’re delighted to be adding to our small, overstretched, underpaid but totally committed, much appreciated UK team.
All roles are salaried (obviously not big bucks, we’re a non-profit!) part-time, work from wherever, totally flexible and BRILLIANT opportunities for rock stars who have had enough of the full time corporate world but want to make a big difference operating at the heart of the marketing, media and creative industries. So, here are the links – feel free to share…
Head of Operations – 2 to 3 days per week www.themarketingacademy.org.uk/images/downloads/Head_of_Operations.pdf We need an uber project manager to oversee the execution of ALL Academy programmes in the UK, Australia and US.
Head of Events & Community – 2 to 3 days per week www.themarketingacademy.org.uk/images/downloads/Head_Events_and_Community.pdf We need an event expert to run our Boot camps / Masterclasses / Lectures / Residentials / Parties who will also manage our mentor & speaker relationships
Managing Director, The Marketing Academy Inspire Foundation (Apprentice Programme and Fund) 1 to 2 days per week www.themarketingacademy.org.uk/images/downloads/Foundation_MD_Job_Spec.pdf We need someone to build our newly formed charity into an industry force for good
Inspire Learning Series
The Marketing Academy Inspire Learning Series features a range of coaching breakfasts and leadership lectures. All events are designed to help leaders grow, progress and build relationships with other like-minded learners and we have brilliant sessions planned over the next 6 months.
The mission of Inspire is simply to provide learning that’s good for everyone and its run by a team of volunteers headed up by Marketing Academy Alumni Sarah Ellis. As with all our programmes the speakers donate their time pro bono and 100% of the money raised from Inspire events is donated to The Marketing Academy Apprentice Programme Fund. Since 2014 Inspire has raised over £50k, and by purchasing a ticket to any Inspire event, you’re also are making a valuable contribution to the future of young people in the industry.
You and your teams can sign up to be told when the tickets go live and you can find the full list of events here https://themarketingacademy.org/uk/events
Congratulations to Marketing Academy Family Members;
Congratulations are in order to…
(Fellow) Anthony Ainsworth has been promoted to SVP Head of Global Marketing at EON
(Mentor) Caroline Foster-Kenny – join IPG as CEO of EMEA in January
(Mentor) Jonathan Earle – Dixons Commercial Marketing Director
(Mentor) Andy Cosslett is now Chairman of the Rugby Football Union (RFU) Board
(Alumni) Jonathan Gibbs – joined Bulletproof as Client Partner
(Alumni) Mario Rauter – joined Hive as Head of Global Brand
(Alumni) Mark Chamberlain – Promoted to Sector Managing Director, UK – Transformation Brands at Millward Brown
(Alumni) Mark Paterson – Moved to Uber as Brand and Campaign Lead, UK and Ireland
(Alumni) Hortense Foult-Rotherbuger – Promoted to Senior Brand Manager for Cadbury Easter at Mondelez
(Alumni) Emanuel Gavert – Promoted to head of Chocolate, Nordics for Mondelez
(Alumni) Neil Costello – Joined Atom Bank as Head of Marketing
(Alumni) Arron Childs – joined UDKU as Senior Strategist/ Neuromarketer in Australia
(Alumni) Grace Letley – Joined Verizum as Strategic innovation Director
(Alumni) Laila Takeh is joining Deloitte as Senior Manager in the Digital Strategy Consulting team
Blogs and News
Don’t forget to check out our news & blog page which we keep updated with our Recommended Reads, Scholar blogs and general news and updates. Recent gems include…
My top 3 takeouts from inspire breakfast
Today’s word of the day: seep by Scholar Frith Hookway
Thinking like a pirate by Scholar Charlotte Green
The 12 Powers of a Marketing Leader
What do you get by adding the leadership advice of Marketing Academy CMOs to results from the largest ever research on marketing leadership? The leadership guide for 21st-century marketers!
The 12 Powers of a Marketing Leader, by Thomas Barta, former McKinsey partner and leadership dean of our Fellowship Programme, together with Patrick Barwise of London Business School, and several of our Academy Fellows, demonstrates why doing marketing isn’t the same as leading marketing! It shows what marketers can do to have more business impact and successful careers. The book is a wonderful showcase for what’s possible when the brightest Academy minds get together to create something new!
