This is the newsletter where we introduce our brand new look to you, launching very soon. And if that doesn’t do it for you, we’ve got your usual updates from all corners of the Marketing Academy so you can feel up-to-date!
New Branding!
We will soon be launching our new brand identity which has been lovingly designed thanks to a collaboration of our scholars, mentors and agency partners.
The idea was to ensure clarity around our brand hierarchy as our brand and sub-brands had grown organically and were a tad all over the shop if we’re honest!
The work was initially taken on by scholar Campbell Butler (now Creative Director at DesignStudio) and then handed over to branding agency Someone whose final iteration you can see below. The project was led by our own advisory board member/mentor and Foundation Trustee, Emma Harris who runs brand consultancy Glow London.
Thanks to Gary, Stephanie and the very clever people at SomeOne, we now have one masterbrand with all sub-brands aligned, and clear delineation based on colour. We hope you love it as much as we do!
The Scholarship
“As we hit the halfway point of the journey that has been the Marketing Academy Scholarship so far, I have been asked many times by friends, family and work colleagues “What is the Marketing Academy Scholarship like”? My answer usually starts with just two words – It’s Amazing.”
Read what current Scholar Alex Kenny has to say about his experience so far on the Scholarship here.
The Fellowship
“[It’s] an opportunity to create an incredible network of incredibly talented individuals with marketing background that you can connect with, bounce ideas off, get inspired from and occasionally have too many drinks with. The stories, emotions and learning from each other are, on their own, a reason to apply to join.”
Read how Alex Haitoglou, Chief Commercial Officer at Utility Warehouse, describes his Fellowship experience here.
Foundation
Our two apprentices have begun their Chartered Institute of Marketing training programme, also generously gifted by CIM. We have also been granted funds by the Direct Marketing Trust, Derek Holder Legacy Fund to create up to five new apprentices in Direct Marketing. Virgin Fly have been the first to commit to hosting, and we are about to invite applications for more companies to contribute and come on board particularly in PR and Sports Marketing!
And finally, the Foundation’s new website is LIVE, and sporting the first iteration of the new branding! Thanks to one of our wonderful Trustees, Lisa Goodchild at Digiwoo for helping give us our own home online after all these years.
We, as always, are powered largely by the brilliant Inspire fundraising team and the events they run. Speaking of which…
Inspire
Since we last wrote there have been two ah-mazing Inspire events. At the start of September Samantha Fay from Guinness World Records hosted a lecture on “how to be the best in the world” by setting the right goals and making plans to hit them! And to top that off, the legendary Penny Ferguson joined us for an Inspire Breakfast to discuss “Leadership at All Levels”. And just last week Daianna Karaian from Thoughtful Works led a breakfast discussion around brand purpose, is it “pointless or powerful”?
But never fear if you missed some of those, we always have more brilliant events on the horizon! Coming up on 23rd November, Anna Hickey, UK MD Maxus is talking “How to lead effective teams” over breakfast. Tickets are on sale here.
Chairman’s Drinks
Back in September we gathered our Mentors, Fellows, Coaches, Partners and Alumni on the legendary Global rooftop for our annual Chairman’s Drinks. It was wonderful to see so many of you there… what better way to spend an evening with your family, discussing plans for 2018 and beyond! And thanks to Stephen Miron and Kathryn Marriott at Global for hosting.
Partner Spotlight – Facebook Providing More Clarity and Controls for Advertisers
Facebook’s VP of Global Marketing Solutions, Carolyn Everson, published an update on new standards and tools Facebook is introducing to give advertisers the clarity and control they need to run their campaigns. In the same blog, which you can read in full here, Carolyn clarifies the additional steps being taken by the company with regards to third-party verification and brand safety.
Congratulations to Marketing Academy Family Members…
Fellow Nigel Hunt is now Marketing Director at Tesco Bank
Fellow Alex Haitoglou is now Chief Commercial Officer at Utility Warehouse
Fellow Alumni Shadi Halliwell is now CMO of Three UK
Scholar Alumni Jonathan Gibbs is now Client Business Director for Design Bridge
Scholar Alice Ter Haar has been promoted to EU Marketing Lead for Deliveroo
Scholar Alumni Tom Probert has now joined Been There Done That as Strategy Director
Scholar Alumni Mario Rauter is now Head of Brand Marketing for Simba Sleep
And some recommended reading…
Royal Mail Group’s Jonathan Harman on the Future of Mail Metrics.
The excellent System 1 book for advertisers, innovators and brand builders.
A whole bunch of other juicy articles on the Marketing Academy blog.
