The Marketing Academy has opened nominations for the 13th intake of its world class ‘Scholarship Program’.

This annual development Program gives high-potential leadership talent from within Marketing, Media and Advertising the insight, skills and knowledge to become lead the businesses of tomorrow, and is recognised by the industry as one of the most prestigious and impactful development programs available. The Scholarship Program, which enables Scholars to access an enviable line up of C suite Mentors & Executive Coaches in addition to a packed residential curriculum is free, part time and will run between May 2022 and January 2023.  

Places are highly sought after. Hundreds of people within marketing, advertising, media and communications competed for just 30 places in the UK last year.

Sherilyn Shackell, Founder and Global CEO said “Never has developing leadership talent been as vital as it is today. The ability to navigate the future of business, as the world changes around us, is the key to the wellbeing and prosperity of our industry in every context. Along with our community of Mentors, Coaches and Faculty we are totally committed to investing in our exceptional talent and enabling them to thrive with a curriculum aimed at supercharging their potential and maximising their impact”.

The Marketing Academy, which operates in the UK, Australia and the US is a not for profit and supported exclusively by sponsorship from the industry enabling selection to the programs to be merit based and free to attend. This year the UK Scholarship was sponsored by Salesforce, Accenture Interactive, ITV, BT, Mars Wrigley, KFC and PHD. Since The Marketing Academy opened its doors in the UK eleven years ago over 700 leaders around the world have graduated from what many describe as ‘life changing’ programs.

“Becoming a great leader is incredibly hard. It’s less about functional expertise and more about understanding yourself deeply, the impact you can have on others, and being inspired to constantly improve. The Marketing Academy provides a talented peer community paired with immersive learning, coaching and mentoring to support leaders on their journey towards this goal.” Leandro Perez, Vice President & CMO, Asia Pacific Marketing, Salesforce (2021 Australian Scholar)

Graduates of all programs are supported by ongoing Alumni Programs which are now supplemented via The Marketing Academy Virtual Campus, a 12-month program of lectures, masterclasses and workshops exclusively for The Marketing Academy community and sponsors.

Potential Scholars must be nominated by their bosses or peers at to be considered for selection.

The deadline for nominations is 18th February 2022.


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The Scholarship – a 9 month, free, part time program for 30 of the UK’s fastest rising stars in Marketing, Advertising, Media and Communications.

The Fellowship – Equips CMOs and Marketing Directors with the tools, knowledge and insight to make the move onto Boards and into General Management / MD / CEO roles.

12 month full paid Marketing Apprenticeship for young adults who because of challenging backgrounds, lack qualifications or poor life choices are normally overlooked for this kind of work experience