The Marketing Academy unveils the marketing leaders selected for their Board level ‘Fellowship Programme’

The Marketing Academy has selected the 17 CMO’s and marketing leaders at the top of their organisations who will gain insight and skills to help them make the transition on to Boards and into the CEO role. In this 4th year of the programme, the line-up consists of executives based in 6 European counties and for the first time includes marketing leaders from the USA and Middle East.

Developed in partnership with McKinsey & Co, and sponsored by ISBA, the programme is run by The Marketing Academy a highly respected non-profit organisation which develops leadership capabilities in talented individuals working in marketing, media, advertising and communications. The Fellowship is designed for CMOs who have the clear ambition and potential to become CEO’s in the future.

The Marketing Academy’s Founder Sherilyn Shackell said, ‘It’s common sense that the voice of the customer should be heard in the boardroom. Unfortunately it’s not common practice and this needs to change. We believe that the boardrooms of the future will be led by individuals who put customer at the heart of the business. In our view CMO’s are exceptional candidates to lead businesses however there is a distance between the leader of the marketing function and the CEO role. We provide our Fellows with unprecedented opportunity to bridge the knowledge and skills gap and reach the highest levels of business serving on company boards’.

The 2017 Fellows are:

Alejandro Pinillos, Danone, Category Growth Officer

Alexander Haitoglou, Walgreens Boots Alliance, VP of Global Healthcare & Boots Brands

Arthur Hoeld, Adidas, General Manager

Chris Duncan, News UK, Managing Director – Times Newspapers Ltd

Christoph Wegener, SIG Combibloc, Head of Global Sales & Business Development

Claire Cronin, Virgin Holidays, Customer & Marketing Director

Dan Ramsay, British Telecom, Consumer Marketing Director

Helen Warren-Piper, Premier Foods, Marketing Director

Kerry Taylor, Viacom International Media Networks, CMO UK & SVP, Youth and Music

Kristian Hunt, Emirates Group, VP Corporate Communications, Marketing & Brand

Lizzy Johnson, Quintessential Brands Group, Global Brand and Marketing Director

Maria Sebastian, Starbucks Coffee Company, SVP Marketing & Category EMEA

Nigel Hunt, Barclays, Managing Director Brand & Marketing

Ottokar Rosenberger, Hostelworld Group, CMO

Rashmy Chatterjee, IBM, CMO North America

Silvia De Dominicis, Johnson & Johnson Medical, VP Ethicon EMEA

The programme curriculum is delivered by McKinsey and during 2017 consists of 3 residential events with masterclasses covering all elements of Board stewardship, from corporate finance & governance, organisational health & leading transformational change, operational effectiveness and stakeholder influence.  Alongside the education programme is a mentoring scheme, affording Fellows the opportunity to spend extensive one-on-one time with seasoned Board members. Fellows also gain privileged access to an extended network of top business leaders spanning every board function and are assigned an executive coach for the duration of the programme.

Alumni of the programme reads like the ‘who’s who’ of marketing leadership and includes: Peter Corijn, Global CMO at Imperial Tobacco; Craig Inglis, Customer Director at John Lewis; Sarah Warby, Marketing Director of Sainsbury’s; Keith Moor, CMO of Santander; April Adams-Redmond, CMO of Kerry Foods; Guillaume Boutin, CMO of Canal +; Steven Overman, Global CMO of Kodak; Kristof Fahey, CMO of Ladbrokes; Katie Vanneck Smith, Global Managing Director of Dow Jones.

The Marketing Fellowship commences in January 2017 and runs for 9 months. More information about the Fellowship and The Marketing Academy’s other programmes can be found via the website


The Scholarship – a 9 month, free, part time program for 30 of the UK’s fastest rising stars in Marketing, Advertising, Media and Communications.

The Fellowship – Equips CMOs and Marketing Directors with the tools, knowledge and insight to make the move onto Boards and into General Management / MD / CEO roles.

12 month full paid Marketing Apprenticeship for young adults who because of challenging backgrounds, lack qualifications or poor life choices are normally overlooked for this kind of work experience